Wednesday, December 23, 2015

On protecting yourself from undue influence

In the last post, we saw how to build a relationship network to enhance influence. In this post, we will look at ways to protect yourself from undue influence.

Why do you need to protect yourself?

  • Power can be abused (as we have seen, especially when the moral identity is weak), and it becomes important to protect yourself and your team from unwanted influence. 
    • Example: Milgram and Zimbardo experiments
  • Thin line between influence and manipulation for personal ends. 
    • Manipulation is typically for personal ends, while influence connotes being used for the greater good. 
How do you protect yourself and your team?
  • Minimize biases
    • Social Proof
      • Encourage a private vote, where each person writes their opinion independently. This alleviates the peer pressure. 
        • For brainstorming: it's useful to get all the ideas first before discussion
      • Build a coalition before entering meetings; do not be a single minority. 
        • In Solomon Asch's experiments, 95% gave the correct answer when there were at least two people to support them. 
    • Availability
      • Keep a continuous record of events, info, that you can refer to
      • Hold meetings sometime after events occur, so people have a better perspective
      • Ask questions that invite counterfactuals (what-if questions), alternative explanations, counter-examples. 
    • Liking
      • Minimize face-to-face conversation to reduce dialogue, so you don't develop a liking bias
  • Flip the influence tactic on the user 
    • Social Proof
      • Offer counter-examples
        • Show how similar others are not doing what you are being asked to do
        • Show how others have taken this approach, and failed
        • Show how others have taken a different approach, and succeeded
    • Liking
      • Affirm the similarities, and then refocus the conversation on differences. This will help reduce the liking bias you might develop. 
    • Anchoring
      • Ignore the anchor, and focus on the business at hand. It might be hard to realize you are being anchored though!
      • Flip the anchor from high to low, or vice-versa.
    • Framing
      • Ignore the framing. Might be hard to realize!
      • Flip the framing from gain to loss (to encourage risk-taking), or vice-versa.
    • Scarcity
      • Offer counter-examples
        • Show the item is not unique
        • Show the item is not in limited quantity
        • Show time is not limited, from prior experience
  • Reframe the power relationship
    • Reduce the control the other person has on you, or your dependence on them
    • Identify that there are multiple bases of power: personal, cognitive, legitimate
    • Use a different base of power to gain the upper hand
      • For example, if your manager uses a legitimate base of power, you can try using personal base of power (for example, you are an expert in that context)

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